Although not yet officially released, Lexus Indonesia had secretly opened the orders for its newest product RX270. Not unexpectedly, orders have reached 50 units, but consumers should be more patient as the supply unit of Japan should wait at least until the end of the first half of this year.
Medium sport utility vehicle (SUV) is marketed in Japan only in August 2010, while in Indonesia was officially launched in late June or early July 2011. Adrian Tirtadjaja, General Manager of Lexus of Indonesia, said consumer interest to the RX270 is very good.
"RX270 is positioned to boost sales due to price below IDR 1 billion. Number penanan which still showed the potential of existing markets," said Adrian.
In Japan, the RX 270 equipped with engine 2672 cc 16 valve DOHC Dual VVT-i technology mated to automatic transmission 6-speed Super ECT. Power output reached 185 hp at 5800 rpm and 252 Nm of torque at 4200 rpm. Unlike the four-wheel RX350 (all-wheel drive), RX270 motion only two front wheels (front-wheel drive).
Adrian confessed optimist with a marketing plan in Indonesia because the RX 270 is fully supported by the principal in Japan. Evidence, Indonesia was given a special subsidy from the principal to make the selling price of this car is more competitive than the prices offered by the general importer (IU), which has started to market in Indonesia.
"If the price of the average IU of IDR 970 million, we sell IDR 930 million per unit, on the road in Jakarta. The advantage of our existing wood panels, VDIM (Vehicle Dynamic Integrated Management), heated seats, GPS and haptic control. Most importantly, the warranty of five year free service and spare parts from Lexus of Indonesia", said Adrian.
